CBS Upfronts | All Content with Liev Schreiber

For the first time, the CBS Upfront was going to do what's it’s never done: showcase the work of  not only the Network, but our cable partner Showtime as well.  We wanted to communicate the idea that these two giants were now living under one roof. So we tapped Showtime’s marquis player, Liev Schreiber, and put him in a giant space, hung a screen at one end and told the story of two storytellers.