The Twilight Zone | Super Bowl

Launching a show in the Super Bowl is an intimidating task. Not only are you reaching the largest TV audience in the world, you are sharing airtime with the biggest, the best and the smartest marketers in the world. We realized that in order to stand out , we had to do something BIG. So we literally shut down the broadcast and in true Twilight Zone fashion, when we came back on the air we were suddenly in a slightly different reality.