The Great Indoors | Majestic Canoe

When we sat down to develop a campaign for The Great Indoors, we took a good look at Joel McHale’s character Jack: an outdoor-loving baby boomer surrounded by tech-obsessed millennials who never wanted to put down their devices and go outside. In the show, the more Jack expound the virtues of The Great Outdoors, the more out of touch he seemed to be. We thought, this guy belongs in a museum. So, we created one.